What is intelligent, interactive video?
Standing out from the video crowd can be difficult, and just because the video content itself is funny, beautiful, educational or thought-provoking doesn’t mean you can keep the viewer’s attention. Effective use of intelligent, interactive video is the critical piece to ensure your viewers saw your content, understood your message, and took the action you desired.
Intelligent and interactive video experiences are defined by:
Viewers will increasingly expect that the video content itself has been tailored to them individually. With the amount of insight digital platforms have about viewers (their interests, demographics, etc.) and the depth of data that is available in customer relationship management (CRM) platforms, video content can be all about the viewer.
Using GigTV, this experience can be achieved by personalizing text, labels, buttons, hotspots, imagery, audio/video overlays, and all of your calls-to-action. From simply adding the viewer’s name into the experience to explicitly sharing information that you know interests the viewer, the more individualized the experience, the more compelled the viewer feels to pay attention and respond.
Personalization also becomes a reinforcing action. The more insight you gather during the video about what your viewer responds to, topics they dig in deeper on and interactive elements that capture their attention, the more you can feed that information back into your marketing platform and further refine the program you develop for future meetings.
Data, Insight and Intelligent Optimization
In 2022, intelligent, interactive video will be Personalized, Dynamic and Optimized.
Want to learn more about how GigTV makes it simple?
Request a demo today.
Audience Matchmaking & Engagement Tools
People engage more when they share interests and have fun. Choose from a range of solutions designed to drive meaningful one on one’s.
Sponsor Marketing Tools
Customised ad campaigns, lead management, video meeting rooms, custom profiles, matchmaking, broadcast messaging, brandable interactive games