YouTube is practically a household word. Digi-cams and video-editing software have become sophisticated and affordable. No wonder digital video is suddenly where the marketing action is. If you’re not already doing it, now’s the time for to gear up and create a variety of video programming to promote your business.

The eye-catching nature and emotional, attention-grabbing abilities of online video make it a powerful instrument for raising brand awareness and engaging consumers on a more personal level. More than any other marketing tool, video combines many of today’s hot marketing elements—branded entertainment, paid search, viral marketing, consumer generated media, behavioural targeting, website brand marketing and online gaming.

What better source of content than the event your target audience is paying money to attend?

And it’s not just kids who are tuning in. Consumers between ages 35 and 54 account for more than 45 percent of online video watched online. These adults are 20 percent more likely to watch an online video than the typical Internet user.

People ages 25 to 34 are 12 percent more likely to watch a streaming video. In short, all your customers watch online video.

The conference & hospitality industry is booming and we’re often broadcasting keynotes, poster sessions and performances at major events.

If you’re considering exhibiting or sponsoring at these events, you’ll know how expensive it is to get your message heard. Organisers do their best to expose your brand but often people just walk past without giving you the opportunity to interact.

Often the event only runs for a couple of days, which means you need to get busy to generate return on investment. It’s a fact that people are bombarded with advertising and often shy away from direct selling techniques, so its hard to cut through the clutter and get people to interact.

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  If you want your message heard during and beyond the event, you should consider sponsoring event broadcasting.
  
  The ratio of online viewers to attendees is about 3:1 because everyone needs and enjoys sharing information with colleagues, management and peers.
  
  Our sponsorship solutions get your brand closer to your target market, allowing you to change your campaign at any time, track results and interact with your audience.
  
  
• Contact us to find our how we can tailor a campaign to suit your budget.

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